Yesterday I launched a new personal project, #BlackSquares365. Each and every day for the next year I will create a small artwork from scratch and post it on Instagram and Twitter before the end of the day. Each piece is available directly from me for a bargain £40 including worldwide postage* (email me for details – hopefully soon I will be able to create a safe online way to buy them).
I’m calling it “distributed art”: lots of people can own an individual, unique piece of art and at the same time hold a share of one larger artwork spread across time and space; no one person will own it all, nobody will ever see it in its entirety!
The idea that it’s a work that is deconstructed and scattered to the four corners of the globe (hopefully) fits the themes of erasure, redaction, forensics, geology and landscape that run through much of what I make. Little traces of #BlackSquares365 will be lodged far and wide: the dispersion making it harder for it to ever be completely destroyed.
Selling small pieces at a price within the reach of ordinary people appeals to my democratic sensibilities. I see it as a bit of an antidote to the high-end art market where art is a trading commodity: works of art gain prices that have little to do with the level of pleasure or intellectual stimulation they engender becoming, instead, conceptual currency notes. In that world only wealthy individuals and institutions can own large works but anyone can buy into #BlackSquares365 and get their own small piece that is itself a part of the much bigger community-owned art project.
Each piece will be 8” (20cm) square and will be signed on the reverse with date and number stamps and a brief description of the materials used. Despite the much-reduced price each will be made with the same quality materials that I use normally, such as artist’s paints and acid-free professional papers and will be made with the same care and attention as any of my work. I will use a simple quality control measure throughout which is that only work I personally would be happy to frame and have on my own walls at home is acceptable. Talking of framing, 8” x 8” will fit into standard off-the-shelf frame available from Scandinavian lifestyle superstores and other outlets (though it always pays to have things professionally framed. I will not be giving titles to anything (the prices would have to rise enormously!) If you fancy the idea of reserving a piece made on a special day that’s fine. I would expect full payment with the order. You can rest assured that I won’t let you down – I have completed two year-long projects like this before – but in the unlikely event that I gave up or was prevented from continuing I would fully refund your money.
So why Black Squares as a subject? Well that is a long story which I will weave in and out of further posts, but those who know my previous Black Squares work will know that “black is not the only colour” and “other geometric plane figures are available”!
*I can only afford to send work at the most basic postal rate and cannot be responsible for any taxes or customs duty when posting to other countries. If you require a faster or more secure delivery I am happy to arrange at cost.